ABB Manifesto Journey
We created an animated manifesto video entitled “Simple, made out of complex” for ABB. The concept is based on the metaphor of a journey from point A to point B. It depicts the journey of goods in industry, which pass through a complex reality full of regulations, deadlines, and suppliers. The entire story unfolds in one continuous line, which tells the story accompanied by voiceover narration.
The one-minute video combines a minimalist line with the brand’s gradient colors. The result is an elegant visual language that speaks about a complex product in a clear and concise manner.
