Adidas Superstar
The Adidas Superstar 2025 campaign took place in mid-September. Its center was a five-meter replica of the iconic shoe placed on a pontoon that moved along the Vltava river in Prague.
The drawETC. team was in charge of the design and implementation of the entire installation. From the concept and set design, through the 3D model and graphic design, to the production documents, production supervision and the production itself. The production of the shoe began in July, so that all steps could be aligned with the campaign plan.
The assignment came from WPP Media Czech Republic, which prepared the project for the Adidas brand. The result was a visually striking installation in the center of Prague, complemented by subsequent media and digital communication of the campaign.
Production
Concepts
