IQOS Iluma

Client: ZK Couture / IQOS / Phillip Morris
Design, animation: Danchez
Production: Radovan Jelínek

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As part of Zuzana Kubíčková’s prestigious Morphology 2025 fashion show, the IQOS brand had the opportunity to present its latest product: IQOS Iluma. Our goal was to create an animation that would not only introduce the product, but also appeal to the audience directly at the fashion show.

The animation was designed to highlight the latest technology and features of IQOS Iluma, especially the innovative STOP & GO feature, which allows you to pause and resume vaporization as needed.