Is There Any Deal

For IsThereAnyDeal, a leading game discount aggregator, we created a visual system that brings thematic diversity while maintaining a consistent brand identity. The key concept is based on stylistically diverse sets of illustrations, each created by a different artist in their own unique style. All this is connected by the clever integration of the ITAD logo (the iconic rocket/price tag) directly into the composition of each work. Whether the logo transforms into a spaceship in a sci-fi scene, an ancient obelisk in a horror landscape, or a medieval banner, the brand becomes an organic part of the story, not just a tacked-on element.

Czech artists collaborated on the project, each bringing their own unique vision. Karel C. contributed a dynamic sci-fi illustration with a “space heist” vibe, inspired by games such as Mass Effect, Starcraft, and Titanfall 2.

Mára created a playful retro motif called Mystic Dungeon, full of archetypal characters and Easter eggs referencing classics such as Zelda, Castlevania, and Wizardry.

KO.DLL, a renowned pixel art master known for his work on titles such as “Bzzz,” created a dark Lovecraftian horror scene where the ITAD logo was transformed into a massive obelisk on a rock and the tip of a wizard’s staff.

In addition to the main illustrations, we redesigned the icon system on the website with a new 3D design that respects the visual hierarchy across large, medium, and small formats. Large icons have a more sophisticated plastic effect, medium icons can be complemented with a subtle background from the illustrations, and small icons have remained in their original form.

The illustrations were delivered in full color for universal use on merchandise and social networks, along with desaturated versions prepared specifically for web integration, meaning the artwork enriches the interface without visually overwhelming it.

We also paid special attention to the Welcome Page, which serves as the first point of contact for new users with the platform. Illustrator Matěj Š. created a series of interconnected floating islands, each of which visually accompanies a specific section of the onboarding text. Here we find a mystical portal with a waiting traveler, an island with a selection of swords symbolizing the game collection, a campfire with a character sitting by the fire, a monumental tentacle-like island, and an astronaut on a small planet. The islands flow smoothly into one another, creating a visual journey that the user goes through while getting acquainted with the website’s features.