Pernod Ricard PF 2026
Client: Pernod Ricard Czech Republic
Art direction: Markéta Kosinová
Illustration: Troy
Animation, graphic design: Danchez
Production: Radovan Jelínek
We created a New Year’s card for Pernod Ricard Czech Republic with an original visual concept that connects their key brands with their origin story. The assignment was clear – to incorporate three iconic bottles from the Ballantine’s, Malfy, and Havana Club portfolio into a unified and distinctive visual solution.
The motif is based on the architecture of the countries where the brands originate. We incorporated characteristic buildings and cityscapes directly into the silhouettes of the bottles. The brand logos then float among elements that normally belong in the sky – balloons, stars, street lamps.
Illustrator Troy was responsible for the colourful illustrations in collaboration with graphic designer Daniel Korta. The result is a New Year’s card that serves as a greeting for the new year and a playful visual tribute to the brands and their roots.
