Curiosa

For the Kofola ČeskoSlovensko brand, and under the creative direction of the Cocoon agency, we created original illustrations that define the new Curiosa line of juices. The name, which comes from the Latin curiosus, symbolizes endless curiosity and discovery—and this is exactly what is reflected in the visual identity. The goal was to create products that feel authentic, modern, and healthy all at the same time.

The brand’s packaging and communication draw inspiration from the richness of nature and flavors that Curiosa blends into unexpected combinations. In addition to classic juices like orange or apple, the line also offers bolder pairings—such as mango with turmeric or blackcurrant with lavender. The packaging design therefore embodies a vibrancy, lightness, and playfulness that invite the discovery of new experiences.

Our task was to create illustrations prepared for the brand by Mára Čmára. The colorful digital illustrations were created in collaboration with and under the guidance of the Cocoon agency and beautifully complement their graphic design and clean packaging layout. We focused on the visual fusion of flavors, nature, and the character of an explorer who seeks the freshest experiences, whether in the jungle or in his own garden.