Prague 3 / Merch
For Prague 3, we created merchandise based on humor, perspective, and a strong local identity. Vladimír Strejček’s doodle illustrations work with typical “Trojka” motifs and combine them into a playful visual world full of little jokes and icons. The Žižkov transmitter, Olšany Cemetery, markets at Jiřák, and everyday situations that are an integral part of this part of the city all make an appearance.
We transformed the illustrations into a comprehensive merch collection that works both visually and in everyday use. We created T-shirts, sweatshirts, beer, thermo mugs, tin cups, canvas bags, and other items that convey the character of Prague 3 with ease and humor. The result is merch that is not just a promotional item, but an authentic imprint of the neighborhood, wearable, usable, and with a clear attitude.
